While drinking a hot and steaming mug of Joe this rainy morning I was, once again, confronted by the media in rather interesting way. The coffee mug sleeve. Believe it or not this small piece of cardboard really made me think.
It seems that more and more companies are turning over a new leaf, literally. Companies all around are trying to reduce their impact on the environment by using recyclable products. A perfect example of this would be Starbucks coffee; every cup and sleeve states that the product in your hands is not only hot and to be drunk with caution, but is an already recycled product.
Yet again, there is something for the companies' benefit here.
Companies, like Starbucks, might be doing this to gain a certain respect in the world with environmentalists, but most likely are trying to gain the respect of you, the loyal consumer. They want you to know that what you are drinking out of is "all-natural" and completely safe for you to drink from (plus there's a possibility of burning your taste buds on the first sip). Hopefully with the trust that they gained from you, the drinker, they will get you to buy their product again and even advertise it wherever you go. There is never a time that you can ignore the sleeve, because you put it on when you get your coffee. When you see the sleeve your eyes go immediately to the writing that states that the product you are using has been recycled. Maybe some people do not have a reaction, but if you are one that is involved in being environmentally friendly then you will most likely be pleased with that particular fact. A fact that my coffee reminded me of.
It is a simple method, yet, extremely effective.
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