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Wednesday, March 30, 2011

Summary of Blogging


Wow! It seems like only yesterday that I was starting this blog! Amazing how time flies. 
Believe it or not I did learn a little bit through this blogging experience, and I hope you did as well. 

My first blog was about these little green flyers that I hardly glanced at a few days before and then when seeing them again later on I instantly recognized them. It is so weird how the media knows that once you see an advertisement or hear something on the news they know that you will remember it somehow. They research all of this stuff with everyone and know exactly what to say or do to get anyone’s attention. 

Then in my second blog I learned about this really cool fridge that is being invented, and how the media advertises things like this for many reasons. One being for pure entertainment because who wouldn't want a fridge like that. Another is the researcher wants some help in finding the exact substance that could be made for the refrigerator and puts his idea out there for someone to help him out. Of course, another reason would be to see what the publics’ interest is. They want people to like the product so that the inventor can turn out a product and, of course, a little bit for the media who helped him out with the advertising. 

Then I went on to recycling and how Recycle Mania caught my attention with flashing $250 at me. That certainly attracts the eyes. The media does this for one reason gain your interest so you will buy into what they are selling. It is as simple as that. 

After recycling the mini van man taught me about advertising techniques to help gain the audiences' attention, and also how all of us use word-of-mouth without really thinking about it. The mini van man commercial used humor, which, is always going to be appealing to the viewer, but there are more ways than just humor. The media uses intelligence, sex appeal and more. It just depends on what they think is going to be appropriate for the audience that they are trying to sell to. Then there was also word-of-mouth, which, everyone has done. It is almost inevitable and I think the media knows that when they think of doing commercials or any other form of media. Word-of-mouth is almost the biggest seller of a product and usually helps seal the deal for the advertisers'.

Finally, the last blog was about the Starbucks coffee sleeve. The sleeve states that it is hot and to drink with caution, yes, but it also tells us that the product is recycled. A lot of companies are doing the same thing that Starbucks is doing. They are looking for anyway to gain your trust. Once they have your trust that they are being environmentally friendly then they have your wallet. It is such an easy kill for the company. 

So there it is, the things that the media does to us on a daily basis. Everywhere you may go, the media is right there with you. It may be the newspaper that you read in the morning before work. It could be the radio station that you listen to on the way to school. Maybe, it’s the advertisement that you see during the dreaded commercials. Possibly, it is blogs, websites, or posters in the locker room at your local gym. Where ever you go the media is there, waiting for you to give them notice, watching your every move so that they can learn what you like. Then when they have figured that out they will try and gain your trust. Once they have your trust they will try anything else to get your money into their pockets. . 
Basically, the media knows exactly what they are doing when it comes to getting your time, interest, trust, and money. 

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